SEO Specialist

<p>Job Description/Responsibilities:</p> <p>* Reviews website for search engine friendly design principles.<p> <p>* Modifies page elements (e.g., page titles, tags, descriptions) to optimize natural search engine listings.<p> <p>* Implements search engine friendly coding, optimize website structure, textual content and<p> internal linking structure to facilitate crawler-based search engine indexing.</p> <p>* Runs ROI-focused campaigns (Cost per Lead/Cost per Acquisition).</p> <p>* Negotiates CPA, CPC, CPM, and other advertising acquisition models.</p> <p>* Identifies sources of media that can provide qualified leads for our clients.</p> <p>* Works with the Project Manager to implement SEO recommendations.</p> <p>* Serves as QA for all SEO recommendations.</p> <p>* Assists in implementing all marketing campaigns and activities.</p> <p>Qualifications:</p> <ul> <li>Prior experience in search engine marketing and SEO a must</li> <li>Ability to perform website evaluations and implement search engine "friendly" site and linking structure.</li> <li>Extensive knowledge and experience in hand coding of HTML and methods of site optimization.</li> <li>In-depth knowledge of search engine algorithms, search engine spiders/crawlers and directory submission guidelines.</li> <li>Experience with search engine positioning and web traffic analyzing tools.</li> <li>Well versed in current events and developments in search engine marketing and Ad campaign</li> <li>Knowledge of media plan development, media negotiations, and buying</li> <li>Familiarity with databases and HTML</li> </ul>Back to Careers
ExpiTrans Inc. is a registered ISO/MSP for HSBC Bank USA, National Association, Buffalo, NY