SEO Specialist
<p>Job Description/Responsibilities:</p>
<p>* Reviews website for search engine friendly design principles.<p>
<p>* Modifies page elements (e.g., page titles, tags, descriptions) to optimize natural search engine listings.<p> <p>* Implements search engine friendly coding, optimize website structure, textual content and<p>
internal linking structure to facilitate crawler-based search engine indexing.</p>
<p>* Runs ROI-focused campaigns (Cost per Lead/Cost per Acquisition).</p>
<p>* Negotiates CPA, CPC, CPM, and other advertising acquisition models.</p>
<p>* Identifies sources of media that can provide qualified leads for our clients.</p>
<p>* Works with the Project Manager to implement SEO recommendations.</p>
<p>* Serves as QA for all SEO recommendations.</p>
<p>* Assists in implementing all marketing campaigns and activities.</p>
<p>Qualifications:</p>
<ul>
<li>Prior experience in search engine marketing and SEO a must</li>
<li>Ability to perform website evaluations and implement search engine "friendly" site and linking structure.</li>
<li>Extensive knowledge and experience in hand coding of HTML and methods of site optimization.</li>
<li>In-depth knowledge of search engine algorithms, search engine spiders/crawlers and directory submission guidelines.</li>
<li>Experience with search engine positioning and web traffic analyzing tools.</li>
<li>Well versed in current events and developments in search engine marketing and Ad campaign</li>
<li>Knowledge of media plan development, media negotiations, and buying</li>
<li>Familiarity with databases and HTML</li>
</ul>
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